Wondering how ads appear on your Google and Bing Searches? Have you noticed how your query is generally solved by clicking on one of these ads? Are you confused about what Search Engine Ads or Pay-Per-Click Ads are?
Here are 5 Key Features of PPC Ads:
Pay-Per-Click is an online method of advertising where you pay the publisher (Search Engine) every time a user clicks on your website or ad.
PPC is a domineering strategy that can help improve any business at any level. This strategy can transform your business for good if used mindfully which includes the right use of Keywords and their relevance, the quality of the landing page and the aesthetics. If you haven’t tried PPC yet, you are most likely to lose on potential customers as well as profits. Nevertheless, PPC gives you a chance to reconnect with the leads that you have lost in the past – the people who have visited your site only once. Not just that, there are several other benefits of PPC advertising that can induce you to try it, let us look at some of them:
You can conveniently track your progress with PPC by using Google Ads and Google Analytics alongside. You can even find out what is working for your campaign and what is not in order to alter the campaign further. PPC performance is like an open book because it is that transparent whereas it is not the case with other marketing and advertising strategies. You can easily know how many people are clicking on your website, their impressions and how many of them are actually leading to conversions. Google Analytics gives you a clear picture of what sort of audience the campaign is bringing to your website so you’ll never have a hard time implementing any changes after measuring the campaign’s performance.
PPC leads you towards your end goals. This is the most convincing reason to go for PPC rather than waiting for the public to find out about your website organically. Whether your business is just getting started or if you are an established company but want to display an offer that needs urgent attention, it being time-bound, PPC will help achieve all your goals. It is a medium to target the people who are out of your circle and hence beyond your reach. Instead of waiting for years to come close to your business objectives, it is mindful to invest in PPC which can get you kicking only in a few moments.
The best thing about PPC is that you are in control and can make changes on the go. You can edit and alter campaigns according to your business needs. You have the flexibility to decide and set the budget of your campaign. Initially, you can start with a limited budget to get acquainted with its mechanisms. Then scale up to a higher-level plan to line with your company’s requirements. Google’s range of targeting options allows us to target even the subgroups of our target market for a more concentrated target marketing. It is very easy to adjust things according to our needs and make the most out of our campaign.
PPC and SEO marketing strategies make up for a good combination as they go together hand-in-hand. The traffic that is driven by these two strategies are the same. The audience targeted is the one who is looking for data, services or products on google hence the impressions created are the same as well. In fact, SEO can be made more powerful by aligning it with the insights offered by conversions through PPC. Moreover, the performance data offered by SEO’s organic traffic can help PPC to determine if the data is available. Lining them up helps confirm that the set marketing goals are achieved even more proficiently.
In any other marketing strategies when we put our ad to display, it charges us for the exposure it is giving our ad to the audience and not the action they take. While these strategies are less reliable, PPC offers us the flexibility to pay only when a person clicks on our website and is sent to the landing page of our website. You have to put your best efforts on the designs to make the ad appealing as the impressions are regulated on the amount of people that come across your ad which are notnecessarily converted into sales. Whereas in PPC, you save your time, money and efforts as you only pay when the probable clients are visiting your website.
If you are willing to spend a little then PPC can provide you first-page exposure within a day’s time. You can directly target the buyers using the keywords intelligently, instead of running behind the audience that are still exploring. PPC is a verified and one of the most reliable ways of advertising as it has helped many brands and businesses (B2B and B2C) to gain immediate traffic and conversions. PPC can get you a treasure of precious data that you can further use to cater to your other marketing and optimization efforts.
But a Word of Caution: Only work with certified and knowledgeable professionals for your PPC Ad campaigns or you will be losing more money than you earn.
Source:
https://www.searchenginejournal.com/ppc-guide/ppc-advertising-benefits/#ok