Owning and running a business today is just not enough anymore. A business today needs visibility on Google. Apart from optimizing their website and Google Ads, there is yet another entity that needs to be optimized: Google Business Listing.
This powerful listing is a snapshot of your business that showcases the best features and services of your business thereby leading customers to find your business quickly and engage with you. The best thing about Google Business Listing is that it is free.
One would wonder about how their Business Profile would look like had it been optimized. Once your business is optimized, it becomes easier and more transparent for customers to locate your business. Post the optimization, the profile is more attractive, has a direct link to the business’ website, has real addresses and contact information, has testimonials and reviews by customers and even has basic FAQs.
Google Business Listings has not yet been fully optimized, here are a few features that will turn your Business Profile into the best free customer acquisition tool you didn’t know you had:
With potentially more consumers interacting with your businesses through your Google Business Profile than your website, you’ll want that profile to be optimized for quality engagement and conversions. The information in search results pages themselves is fully answering their questions, resulting in “zero-click searches” because of which more and more people are entering and exiting Google without going to any further websites.
As mentioned above, Google My Business is free of cost. Like GMB, there are also several other prominent directories online for different industries. However, these listings often come at a price, whether it’s a monthly fixed rate or yearly rate. Google My Business is extremely transparent; it shows the address, contact information, photographs, etc. of the business- all free of cost.
Google also recently launched a messaging feature that lets businesses directly chat with customers who find their profile on the search results page. Through this feature, businesses will be able to quickly answer questions and assist current and potential customers. When you activate this feature, individuals visiting your Google My Business profile will see a clickable Message icon. On an iOs device, the user will go directly to their messaging app to communicate with the business. As a business owner, you can designate a staff member to answer customer questions. Google is careful about the privacy of the prospective client/client’s information and does not share contact or any other information.
Business owners can even add a business description for your business. Business owners have 750 characters to write a description to give users brief information about your business. Service Field descriptions are similar to the menu feature but are for businesses to list their services. Businesses can organize their services based on Categories and have sub-services under each category.
One big advantage of Google My Business is the prime real estate it can occupy in search results. GMB profiles appear in the Local “3-pack” area and in Google Maps results. The Local 3-pack is located in a valuable and highly visible space on the search results page on Google. Having your GMB profile appear in Local 3-Pack for search terms that are valuable to your business can mean you can tap into potential revenue since your business will be prominent in results.
Claiming your Google My Business profile is the first step of your business’ visibility. Executing your SEO strategy, putting resources into your constantly adjusting online presence is vital in today’s increasingly digital and ever-changing landscape.
Dipinfotech offers affordable and effective GMB optimization services for all types of businesses
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